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In Conversation with Moet Hennessy India’s Brand Ambassador — Rohan Jelkie

One of the perks of Rohan Jelkie’s job is to taste the best champagnes and spirits in the world, and well, get paid for it. But, his role as the Brand Ambassador for Moet Hennessy India doesn’t end there. Read on as he reveals what it takes to do his job well. Thorough knowledge of … Continue reading

Smirnoff eyes RTD market with vodka pre-mix ‘Smirnoff Ice’ in India

To kick-start the party season the leading vodka brand Smirnoff last year launched it’s vodka premix ‘Smirnoff Ice’ in India. The premixed vodka is available in two flavors, Smirnoff ICE Black and Smirnoff ICE Original. Smirnoff Ice has a  strong, sharp taste with an ABV of 7% for 275ml. Smirnoff ICE Black is priced at Rs. 80 and Rs. 110 in Goa and … Continue reading

Novak Djokovic on Jacob’s Creek’s next release #MADEBY

The Australian wine brand Jacob’s Creek has a long-standing association with tennis players. Continuing the trend this time the company has appointed ace tennis star Novak Djokovic as the new global ambassador of Jacob’s Creek tennis sponsorship and associated marketing platform. The newly released ad campaign shows unscripted and raw side of the real Novak, recounting … Continue reading

What The Wine Industry Can Learn From The Craft Brewers

In the last quarter of 2014 there were two interesting events that took place in Mumbai. The first Craft Beer Festival called TAPPED (on 2nd November, Wodehouse Gymkhana, Mumbai) and the 5th Bandra Wine Festival (on 15-16 November, D’Monte Park, Bandra, Mumbai). Both were consumer centric events organised with the sole purpose of popularizing drinking … Continue reading