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India Dominates IWSR’s Growth Brand Ranking

  It is time to rejoice as Indian whisky brands drive the growth chart of fastest growing brands list published by IWSR. According to the August issue of the magazine, Allied Blenders & Distillers (ABD)-owned Officer’s Choice took the title of the fastest-growing spirits brand for the second year in a row. Although its absolute … Continue reading

King’s Black Label Gets Revamp Ahead of India Roll-out

The new owner of Goan lager brand King’s Black Label, India’s Viiking Group, is set to roll out the brand across the country. The company, which acquired the brand from Impala Distillery & Brewery in May for INR900m (US$14.1m), announced its intentions earlier this week. To coincide with the move, Viiking has changed the full … Continue reading

Nick Ord- The Ambassador of Good Times

Nicholas Ord also known as Nick Ord is the Reserve Brand Ambassador for Diageo’s Luxury portfolio and his responsibilities include, not just travelling around the world offering trainings, delivering concepts and interacting with the sales and marketing team and customers, but also to create experiences that adhere to his ethos – Drink less, drink better. … Continue reading

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