India continues to present an exciting growth opportunity in the brown spirits segment as the number one market globally for whisky as per the IWSR 2021 report. The IWSR 2021 data further reveals that 97.2% of the whisky industry is today dominated by Indian whisky, with a projected CAGR of 4.1% from 2021-26 for the overall whisky industry, making it an opportune time for us to innovate in the segment.