ProWine Mumbai 2023 recently concluded its third edition at the Jio World Convention Centre on the 24th and 25th of November. The event, organized by Messe Düsseldorf India and All Things Nice, showcased the finest wines and spirits, attracting significant attention and appreciation from the Wine & Spirits Community in India. Here are five aspects that made ProWine Mumbai 2023 a remarkable and special event.
1. Global Networking and Representation:
ProWine Mumbai 2023 stood out as an international platform that brought together key players in the wine and spirits industry. The event welcomed delegates from 24 countries, including Argentina, Australia, France, Italy, Japan, and the United States. Consul Generals and Trade Investment Commissioners from various countries added prestige to the occasion. This global representation emphasized India’s growing importance as a gateway for businesses in the wine and spirits sector, fostering connections and collaborations on an international scale.
2. Industry-Centric Focus:
The success of ProWine Mumbai 2023 was evident in its ability to align with the interests of market players. The exhibition floor was abuzz with trade visitors from diverse sectors, including hoteliers, restaurateurs, bar owners, importers, distributors, sommeliers, and consumers. Exhibitors praised the event for providing an ideal platform to connect with potential buyers, solidifying ProWine Mumbai’s position as the largest industry platform in India. The show’s scale and quality impressed exhibitors, reflecting the organizers’ efforts in creating a comprehensive professional space for the wine and spirits’ sector.
3. Diverse Exhibitor Lineup and Global Appeal:
ProWine Mumbai 2023 featured 164 companies showcasing over 1000 brands from 21 countries. The diverse representation highlighted India’s appeal to the global wines and spirits industry, emphasizing its role as a significant business hub. Country pavilions, including those from Argentina, Australia, Chile, Italy, and the United States, provided a unique opportunity for wine and spirits producers to network and connect with visitors. The Spirits section added an extra dimension, allowing attendees to taste and meet producers of various spirits, including gin, vodka, single malts, rum, tequila, and mezcal.
4. Masterclasses and Competitions:
ProWine Mumbai 2023 went beyond being a trade show by incorporating educational elements. The Masterclasses conducted over the two days allowed visitors to delve into the world of wines and spirits through tastings and discussions led by industry experts. The ProWine Spirits Challenge and ProWine Bartenders’ Competition were highlights, offering a platform for blind-tasting and detailed scoring of spirits. The Bartenders’ Competition showcased the talents of Indian bartenders, with Priyanka Mondal of ZLB23, The Leela Palace Bengaluru, emerging as the ‘ProWine Bartender of the Year.’ These competitions provided valuable insights into consumer preferences and highlighted the skill and creativity within the industry.
5. Craftsmen Discussion and Networking:
ProWine Mumbai 2023 facilitated a panel discussion on ‘The future of international craft spirits in India and taking Indian craft spirits globally.’ The discussion, featuring industry experts, provided valuable insights into the evolving landscape of craft spirits. The ProWine Mumbai Night, held in the Lotus Ballroom, served as a major networking event, bringing together luminaries of the wine and spirits industry, leaders of hospitality, media personalities, and key exhibitors. The event was not just a trade show but a comprehensive experience, showcasing the dynamism and depth of the industry.
In conclusion, ProWine Mumbai 2023 successfully created a platform that went beyond being a trade show, offering a blend of global representation, industry-centric focus, diverse exhibitors, educational components, and networking opportunities. The positive response and appreciation from industry stakeholders and sponsors suggest that ProWine Mumbai will continue to thrive in the future. As the curtains close on the 2023 edition, anticipation builds for the 4th edition scheduled for November 8th and 9th, 2024, at the Jio World Convention Centre, Mumbai.
ProWine Mumbai is indeed a must-attend event for anyone involved or interested in the wine and spirits industry in India.
Drinks & Destinations has been a media partner of Prowine Mumbai for the past two editions.
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