India continues to present an exciting growth opportunity in the brown spirits segment as the number one market globally for whisky as per the IWSR 2021 report. The IWSR 2021 data further reveals that 97.2% of the whisky industry is today dominated by Indian whisky, with a projected CAGR of 4.1% from 2021-26 for the overall whisky industry, making it an opportune time for us to innovate in the segment.

Career Terms In The Drinks Industry

Commonly Misused/Misunderstood In the age of social media, it’s easy to be misled by the fancy jargons thrown around frivolously. However, falling prey to this pandemic are drinks professionals who have a credible career with qualification and experience built over the years with hard work and dedication whose influence extends beyond the purview of number... Continue Reading →

“Industry That Drinks Together, Stays Together” Keeping the spirits high during Covid-19

The global pandemic Covid-19 has wreaked havoc across continents and has sent many countries including India under lockdown. Shutting down public places have also taken away the livelihood of millions and brought an existential threat to many industries including the beverage and food industry. With social distancing becoming the new norm, how’s the industry, making collective efforts to support each other in... Continue Reading →

Vinexpo 2019 – Act for change

A symposium on climate change and impact on the world’s vineyards marked the 20th edition of Vinexpo that was held in Bordeaux from 13-16 May 2019, reports the Bordeaux based wine professional Brinda Bourhis for Drinks & Destinations.  The topic is constantly in the news; just a week before the opening of Vinexpo, we saw... Continue Reading →

Better with a Pop- The Grand Cork Experiment

The debate between natural cork and screwcaps is an on-going one. But here's a little insight into an interesting experiment which was conducted on a group of 140 wine drinkers who volunteered to find out more.  The Grand Cork Experiment, designed by Professor Charles Spence, of Oxford University, confirms the sensory benefits of cork-sealed wines.... Continue Reading →

Decoding The Cork-Code

Even as the debate between natural cork producers and other closures such as screw caps, plastic or synthetic closures continue to make headlines on every forum, it is ineffectual to deny the innumerable benefits of using natural cork as closures reveals, Carlos de Jesus, Head of Marketing and Corporate Communications in Corticeira Amorim in an exclusive conversation with Rojita Tiwari.

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