The rising cocktail culture in India has opened doors to many international mixers, bitters, and brands in the aperitif drinks category. The increasing popularity of low-alcohol, aromatized drinks using herbs and spices, etc. has expanded the market for such drinks even further. Understanding this trend, Morgan Beverages, one of the prominent importers of ciders, German... Continue Reading →

“Industry That Drinks Together, Stays Together” Keeping the spirits high during Covid-19

The global pandemic Covid-19 has wreaked havoc across continents and has sent many countries including India under lockdown. Shutting down public places have also taken away the livelihood of millions and brought an existential threat to many industries including the beverage and food industry. With social distancing becoming the new norm, how’s the industry, making collective efforts to support each other in... Continue Reading →

Better with a Pop- The Grand Cork Experiment

The debate between natural cork and screwcaps is an on-going one. But here's a little insight into an interesting experiment which was conducted on a group of 140 wine drinkers who volunteered to find out more.  The Grand Cork Experiment, designed by Professor Charles Spence, of Oxford University, confirms the sensory benefits of cork-sealed wines.... Continue Reading →

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