India continues to present an exciting growth opportunity in the brown spirits segment as the number one market globally for whisky as per the IWSR 2021 report. The IWSR 2021 data further reveals that 97.2% of the whisky industry is today dominated by Indian whisky, with a projected CAGR of 4.1% from 2021-26 for the overall whisky industry, making it an opportune time for us to innovate in the segment.

Decoding The Cork-Code

Even as the debate between natural cork producers and other closures such as screw caps, plastic or synthetic closures continue to make headlines on every forum, it is ineffectual to deny the innumerable benefits of using natural cork as closures reveals, Carlos de Jesus, Head of Marketing and Corporate Communications in Corticeira Amorim in an exclusive conversation with Rojita Tiwari.

The Year of The Wild Tiger

It’s been a year-long journey for Gautom Menon’s rum brand Wild Tiger Rum since it first hit shelves abroad. Drinks & Destinations decides to catch up with the man behind India's first premium rum 'Wild Tiger' and find out more. Are you happy with the journey of Wild Tiger so far? The first year has... Continue Reading →

Nick Ord- The Ambassador of Good Times

Nicholas Ord also known as Nick Ord is the Reserve Brand Ambassador for Diageo’s Luxury portfolio and his responsibilities include, not just travelling around the world offering trainings, delivering concepts and interacting with the sales and marketing team and customers, but also to create experiences that adhere to his ethos – Drink less, drink better.... Continue Reading →

Blog at

Up ↑