India continues to present an exciting growth opportunity in the brown spirits segment as the number one market globally for whisky as per the IWSR 2021 report. The IWSR 2021 data further reveals that 97.2% of the whisky industry is today dominated by Indian whisky, with a projected CAGR of 4.1% from 2021-26 for the overall whisky industry, making it an opportune time for us to innovate in the segment.
JIM MURRAY ‘THE WHISKY EVANGELIST’ CAUGHT IN ACTION!
You may like him, you may hate him, but the ‘god of whisky’ is here to stay and so is his ‘Whisky Bible’. Jim Murray, a name familiar to the whisky world is known for his candid nature. I had a chance encounter with him in a whisky conference in Glasgow many years ago,... Continue Reading →
Decoding The Cork-Code
Even as the debate between natural cork producers and other closures such as screw caps, plastic or synthetic closures continue to make headlines on every forum, it is ineffectual to deny the innumerable benefits of using natural cork as closures reveals, Carlos de Jesus, Head of Marketing and Corporate Communications in Corticeira Amorim in an exclusive conversation with Rojita Tiwari.
Wine Explorers – How To Embark On The World’s Best Road Trip!
Some stories have so much passion, adventure, and enthusiasm that you ought to share them with the world. You never know whom it may inspire. This is the story of Jean-Baptiste Ancelot, who at the age of 28 decided to leave his hometown in the north of France to explore the wine world. He drew... Continue Reading →
The Year of The Wild Tiger
It’s been a year-long journey for Gautom Menon’s rum brand Wild Tiger Rum since it first hit shelves abroad. Drinks & Destinations decides to catch up with the man behind India's first premium rum 'Wild Tiger' and find out more. Are you happy with the journey of Wild Tiger so far? The first year has... Continue Reading →
Neal Martin-The Most Influential Voice In The Wine World
While Bordeaux and Burgundy winemakers and the wine industry world over eagerly awaits to see how Neal Martin’s tastes will influence the wine scene, he himself is nonchalant of all the attention showered on him post his appointment as the successor of US-based wine critic and President of The Wine Advocate, Robert Parker for the... Continue Reading →
Wild Tiger Rum-India’s 1st Premium Rum
Have you heard of the new rum in the market yet? Well, it's not in the Indian market as of now and you may have to take a trip to a foreign land (read US, UAE or some countries in Europe) or fly via Bangalore airport to get hold of a bottle of this... Continue Reading →
Nick Ord- The Ambassador of Good Times
Nicholas Ord also known as Nick Ord is the Reserve Brand Ambassador for Diageo’s Luxury portfolio and his responsibilities include, not just travelling around the world offering trainings, delivering concepts and interacting with the sales and marketing team and customers, but also to create experiences that adhere to his ethos – Drink less, drink better.... Continue Reading →
In Conversation with Moet Hennessy India’s Brand Ambassador — Rohan Jelkie
One of the perks of Rohan Jelkie’s job is to taste the best champagnes and spirits in the world, and well, get paid for it. But, his role as the Brand Ambassador for Moet Hennessy India doesn’t end there. Read on as he reveals what it takes to do his job well. Thorough knowledge of... Continue Reading →