BACARDI SHIFTS FOCUS: BROWN SPIRITS TO DRIVE FUTURE GROWTH IN INDIA

India continues to present an exciting growth opportunity in the brown spirits segment as the number one market globally for whisky as per the IWSR 2021 report. The IWSR 2021 data further reveals that 97.2% of the whisky industry is today dominated by Indian whisky, with a projected CAGR of 4.1% from 2021-26 for the overall whisky industry, making it an opportune time for us to innovate in the segment.

LA MADRE VERMOUTH ENTERS INDIA

The rising cocktail culture in India has opened doors to many international mixers, bitters, and brands in the aperitif drinks category. The increasing popularity of low-alcohol, aromatized drinks using herbs and spices, etc. has expanded the market for such drinks even further. Understanding this trend, Morgan Beverages, one of the prominent importers of ciders, German... Continue Reading →

FATHER’S DAY SPECIAL WHISKIES FOR EVERY DAD

There’s a whisky fit for every dad and if you are wondering what to gift your dad this father's day, this will come in handy. #HappyFathersDay  1) Adventure Loving Dad - Ardbeg Wee Beastie (New) From elusive sea creatures to eerie hillside half-breeds, the Ardbeg Distillery has a history of exploring inexplicable legends in their bottlings. Ardbeg Wee Beastie has... Continue Reading →

COLUMN: THE INFLUENCE OF ‘TERROIR’ ON WHISK(E)Y

If you thought that ‘terroir’ is a word associated only with wine or cognac then think again. Even though it’s a concept borrowed from the wine world, a particular region's climate, soils and terrain can certainly affect the taste of whisky. Rojita Tiwari highlights some of the ongoing discussions on ‘terroir’ in the whisky world.  Research... Continue Reading →

CHRISTMAS DRINKS TO SPREAD THE HOLIDAY CHEER!!!

’Tis the season to be merry with drinks that don’t just add colour to your brunch, lunch, or dinner table but also bring some exciting flavours to the party. Holiday Sangria You can never go wrong with Sangria.  The Christmas special Sangria could have red wine, cranberries, apples, spices, the list is endless. Choose a good red wine preferably Cabernet... Continue Reading →

CHAMPAGNE & SPARKLING WINES FOR THE SEASON

(Guest column by Aishwarya Nair Matthew, Head Corporate Food & Wine Merchandising for The Leela Palaces, Hotels & Resorts) Notably different from its parent, Champagne, in style - sparkling wines are the new world, less expensive and alternative options to the effervescent drink. Although, if your budget permits I would recommend you to indulge a... Continue Reading →

Blog at WordPress.com.

Up ↑