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INDUSTRY TALK, NEWS

Indian Craft Beers Find Place at #MakeInIndiaWeek

 

make in india

The six-day long Make In India event starting February 13 will be marked as India’s first ever global event to encourage the local manufacturing industry. The 10 sectors invited to be a part of this initiative are aerospace and defence, automobile, construction, food processing, infrastructure, pharmaceuticals, information technology and textiles. Many “micro” businesses including the young Indian craft beer producers are also going to be a part of it. Doolally from Pune and Gateway Brewing Company from Mumbai will be showcasing the beers made completely from local ingredients.

Here is what Doolally and GBC has planned for the week.

The National Restaurants Association of India (NRAI) were invited to create an F&B offering for the ‘Make in India Week’ that will be serving up local cuisines by renowned chefs. Doolally was invited by the crew at NRAI to showcase the beers and ciders. An excited Suketu Talekar, Co-Founder, Doolally, explained, “Globally craft beer and microbreweries are the best things that have happened to the beer industry since sliced bread. And being given the opportunity to showcase our products at this marquee event gives us, Indian craft brewers, a chance to demonstrate to the rest of the world that our products can stand shoulder to shoulder with the best.”
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Keeping with the spirit of the event, Oliver Schauf, Brewmaster, Doolally, is excited to brew beers that are truly, made in India, “We will be crafting special beers only for Make in India, using local, indigenous, homegrown ingredients. It is going to be quite a challenge. But one that we are very excited to be part of.”
Here are the fine ingredients that have inspired the brewers to craft special beers ONLY for Make In India Week, Honey from Sunderbans to make a Honey Mead, Himachali Apples for an Apple Cider, Coffee from Kerala for the Coffee Porter and Kesar Mangoes from Gujarat for a Mango Cider.

Gateway Brewing Company whose beers are produced with all locally sourced ingredients will also be showcasing a new brew called ‘Darling Jee’ which is a special collaboration beer between The Bombay Canteen and GBC wherein the classic flavours and aromas of Earl Grey tea & Darjeeling Black tea find their way into this spectacular, easy drinking ale.

“This tea infused beer is a visual spectacle that showcases the red hue of Darjeeling tea and has notes of orange and citrus on the nose reminiscent of classic Earl Grey! It begins sweet with malt on the palate and ends with slight bitterness and astringency extracted from the cold double infusion of black tea. Besides this, there will be other GBC beers such as A1 IPA, Doppelganger, White Zen and Kaapi Stout”, confirmed GBC’s co-founder Rahul Mehra.

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Besides the two craft beer producers, The Beer Cafe and liquor majors Pernod Ricard India and Diageo will also have some presence at the event.
India is set to host heads of state from Sweden, Finland, Lithuania and Poland along with 25 ministers of trade and industry from countries including Japan and Germany for its mega ‘Make in India’ week starting February 13. Prime Minister Narendra Modi will be interacting with the global leaders and make a pitch for Make in India, which is in its second year. The six-day long pitch for greater manufacturing in India is being held in Mumbai and is likely to see participation from 1,500 foreign companies and business delegations from 65 countries.
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 Make in India Week will be held at the Make in India Centre at MMRDA Grounds, BKC, Mumbai and the launch event will take place at National Sports Club of India, Worli, Mumbai on 13th February 2016. For details visit the official website here.

About Rojita Tiwari

Drinks & Destinations is all about news, views, podcast, and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, travel & hospitality. She is a WSET Level 3 certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!

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