The century-old original recipe, perfectly balanced combination of equal parts of all the ingredients used in making this popular cocktail is what makes this drink so special. The spirit we are talking about is Campari and the cocktail is Negroni.
Here are a few facts about the Italian bitter, which you must know before ordering that next glass of Negroni in a bar.
Another Italian treasure:
Campari is a contemporary and charismatic classic spirit that was invented in 1860 but was officially produced in a distillery near Milan in 1904. The secret recipe, which has remained unchanged, is obtained from the infusion of bitter herbs, aromatic plants, and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Milanese style and excellence.
No Negroni without Campari:
It was around the year 1919 in Florence when Count Camillo Negroni contemplated ordering an Americano cocktail but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene. The bartender was pleased to honour Count Camillo Negroni’s request and added an orange garnish rather than the lemon wedge of the Americano to signify the new drink he had created. In Florence, the Count’s ‘usual’ became known as Count Negroni’s Americano, or the “Americano with a touch of gin”, but whatever it was referred to as back then, Negroni was born. Negroni is now one of the most famous contemporary classic cocktails. Anywhere you go in the world, you will find a mixologist who can make you the iconic Negroni. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni, and thus, there is no Negroni without Campari!
Negroni with a Twist:
It’s true that there’s no Negroni without Campari but the freedom to experiment with other ingredients is what makes this a unique and versatile cocktail. At this year’s Negroni Week hosted by Rojita Tiwari at the newly opened resto-bar Typhoon Shelter in Lower Parel, Mumbai some of the variations included replacing the gin with the Chinese spirit Baijiu, and in another one adding a tea liqueur from Taiwan and also had a broken Negroni with Prosecco in the menu. Every year, Negroni Week is celebrated in the beginning of the month of June.
The article was originally featured on Luxury Launches