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JALISCO 2025 – WHERE THE WORLD RAISES A GLASS TO TEQUILA

August 25, 2025

This September, the Spirit Selection by Concours Mondial de Bruxelles (CMB), one of the world’s most prestigious spirits competitions, will land in the birthplace of tequila itself—Jalisco, Mexico. The 27th edition will unfold across Guadalajara, Puerto Vallarta, the Magical Town of Tequila, and the Raicilla Route, bringing together experts, producers, and spirits lovers from across the globe.

As an ambassador of the competition in India, and a judge since 2015, I’ve seen how this annual gathering has become more than just a medal race. It’s a meeting ground for knowledge, exchange, and a chance to experience the host country through its spirits, culture, and people. And this year in Jalisco, it feels almost like tequila is welcoming the world home.

Tequila & Raicilla: Mexico’s Global Calling Card

Jalisco is more than a picturesque backdrop—it’s the heart and soul of Mexico’s spirits heritage. In 2024, Mexico’s tequila industry produced around 495.8 million liters, with exports of approximately 400.3 million liters, according to the Consejo Regulador del Tequila (CRT). Jalisco, as the heart of the Denomination of Origin, continues to be the epicentre of this industry.

Raicilla, often described as tequila’s artisanal cousin, has also been on a meteoric rise. After earning its Denominación de Origen in 2019, exports grew by 307% in Jan–Aug 2022 compared to the previous year—a signal of growing international curiosity for Mexico’s diverse agave spirits.

Hosting Spirits Selection competition here feels symbolic—like tequila and raicilla are not only opening their doors to the world but also handing over the keys. For the judges, this is an opportunity to experience Mexico’s cultural wealth up close: mariachi, centuries-old agave traditions, and the terroir that makes these spirits unique.

India’s Agave Awakening

My own journey with agave spirits began back in 2016, on my first visit to Mexico. At the time, most Indians still believed that every mezcal bottle carried a worm in it. The misconceptions around agave spirits were many, and tequila in India was still largely seen as a party shooter. It has taken almost a decade of education, writing, and the influence of global cocktail culture trickling down into Indian bars for perceptions to change. Today, tequila is finally being recognised for what it truly is—a premium spirit with heritage, craftsmanship, and depth.

The numbers back this up. Between 2019 and 2023, tequila sales in India more than tripled—from about 39,000 nine-litre cases to nearly 123,000 cases. In 2023 alone, the category grew by almost 80% year-on-year, according to IWSR.

The premiumisation story is clear. Globally, agave spirits grew +14% by volume and +25% by value outside the US and Mexico in 2023, and India is riding the same wave. The Indian tequila market, currently estimated at nearly USD 600 million in 2024, is projected to more than double within the next decade.

New Entrants, Expanding Portfolios

International brands have been quick to strengthen their foothold. Patrón, for instance, expanded its distribution from just a few metros to 15 Indian cities by 2024. Don Julio 1942, one of the most iconic ultra-premium tequilas (barring the ongoing controversy surrounding the brand), made its official Indian debut in April 2024, signaling growing demand for high-end agave expressions. Celebrity brands like 818 and other niche labels are also finding their way onto Indian back bars and retail shelves.

But the bigger shift is the rise of Indian investment in tequila. In August 2025, Radico Khaitan announced a partnership with Shah Rukh Khan, Aryan Khan and others to launch D’YAVOL Añejo Tequila, targeted for release in India by late 2025. Positioned as an ultra-premium sipping tequila, it is expected to retail between ₹20,000–30,000 ($228) per bottle.

(The team of D’YAVOL and Radico Khaitan made a partnership announcement recently)

While actor Rana Daggubati and music composer Anirudh Ravichander have already launched a premium tequila brand Loca Loka, former Indian cricketer Yuvraj Singh recently rolled out his ultra-premium tequila FINO in the UK market, with plans to bring it to India.

For India’s celebrity and entrepreneurial community, tequila is clearly the spirit of choice to bet on.

Mexico’s View on India

The Consul for Economic Affairs of Mexico in India, Alejandro Sánchez, put it best when he told me: “Over the last decade, tequila has experienced a remarkable rise in India. Mexican exports went from just over 159,000 liters in 2015 to more than 1.15 million liters in 2024, an increase of over 600%. This rapid growth has positioned India as one of the leading export markets for tequila in Asia. The trend reflects the strong demand among Indian consumers for premium, authentic products, and highlights tequila’s growing role as both a dynamic export and an ambassador of Mexico’s heritage.”

(The Consul General of Mexico in India- Adolfo Garcia Estrada addressing a group of media on National Tequila Day celebrations in Mumbai)

“Tequila has seen remarkable acceptance in India, with consumption growing rapidly and exports doubling in recent years. Yet tequila is more than just a drink — it is a deep expression of Mexican culture. From agave plants that take up to a decade to mature, to its artisanal production and connection with our cuisine and landscapes, tequila embodies a heritage that led to its designation as a UNESCO World Heritage element. Its growing presence in India is also an invitation to discover Mexico — a country as vibrant as its tequila.” He added.

Looking Ahead

I recently witnessed the encouraging signs of tequila’s rise in India while judging at the Corralejo Margarita Challenge 2025, where bartenders from across the region showcased extraordinary creativity through innovative margarita cocktails. It was proof that tequila is no longer just a shot—it’s a canvas for artistry, flavour, and storytelling behind the bar.

(Around 55 bartenders participated in the reginal round of Corralejo Margarita Challenge 2025)

From being seen as a party drink to being savoured as a premium sipping spirit, tequila’s journey in India mirrors its global ascent. With consumption volumes nearly doubling in 2023, importer portfolios expanding, and ultra-premium launches like D’YAVOL Añejo on the horizon, the momentum is unmistakable.

As Jalisco prepares to host Spirits Selection by CMB, it feels like both India and Mexico are writing parallel chapters in tequila’s story—Mexico as its guardian and birthplace, India as one of its fastest-growing markets.

The future? Bright, premium, and agave-forward. And as the world raises its glass in Jalisco this September, India will be raising its own too.
SOUTH SEAS: PERFECTING THE ART OF LUXURY INDIAN SINGLE MALTS AND SPIRITS

December 4, 2024

With a distilling legacy dating back to 1922, South Seas Distilleries is redefining Indian single malts. In this exclusive interview with Drinks & Destinations, H.V. Chinoy, Director of South Seas, shares the passion behind their journey, the vision for Crazy Cock Single Malts, and their contribution to India’s craft spirits industry.

What inspired the creation of South Seas Distilleries?

South Seas Distilleries draws inspiration- a family legacy that began in 1922 when my great- grandfather and his five brothers crafted spirits from exotic Indian fruits and flowers in Maharashtra. They were the first to commercially produce refined Mahura (also known as Mahua, Mhowra, Madhuca and Mohua), a white spirit distilled entirely from flowers and cherished by India’s royalty and aristocracy. Building on this foundation of distilling expertise, the founder (my father) envisioned an era when Indian single malts would one day hold their own among the world’s finest. Over four decades ago, he took a pioneering step, following his vision and establishing South Seas Distilleries as one of India’s first single malt distilleries – a bold and unheard-of venture at a time when single malts were virtually unknown in India. He had the passion, foresight and determination to establish a distillery with state-of-the-art infrastructure – installing India’s largest copper pot stills and collecting rare casks from around the world. Our distillery houses the largest and most diverse liquid library in India, as well as the country’s largest maturation warehouses.

Can you tell us about the unique naming process for Crazy Cock Single Malt Whiskies- Rare and Dhua?

The name Crazy Cock Indian Single Malt Whisky reflects the founder’s global vision four decades ago and his willingness to take risks. The term ‘Crazy’ symbolises his passion and determination to create a pioneering, world class malt distillery at a time when the category of Indian Single Malts did not exist. The name embodies his passion, his bold mindset, his resilience to overcome challenges and his patience in waiting decades to mature and deliver exceptional single malts and unique exotic spirits.

The ‘Cock’ or the rooster is a symbol of new beginnings and positivity. Just as a rooster’s crow heralds a new day, Crazy Cock signifies a new chapter for South Seas as the company transitions from supporting the biggest spirit brands in the world to launch its own consumer- facing whiskies.

How do you approach the crafting of each whisky, from selecting ingredients to the distillation and aging process?

In my view, creating exceptional whiskies is not just about using the finest ingredients or tools. It’s about the continuous pursuit of excellence and crafting exceptional whiskies. For us, it stems from a combination of passion and four decades of experience of distilling and maturing malts in our microclimate. This has led us to build India’s largest maturation warehouse which is home to India’s most rare, aged and diverse liquid library.

We have a hands-on approach to whisky making and are involved in every aspect, from sourcing the finest ingredients, to milling, mashing, fermentation, distillation to personally travelling the world to source rare oak casks and patiently maturing malts for years. We have India’s largest copper pot stills, some of which were installed decades ago, each featuring a distinctive bulge – an iconic shape we’ve replicated on the neck of our Crazy Cock bottles. Our distillery also houses the country’s largest maturation warehouse, where some of India’s oldest single malts rest in rare oak casks. This “liquid library” holds some of India’s most precious single malts, and it’s from this private collection that we bottled Crazy Cock single malts- our inaugural label – allowing consumers a rare opportunity to experience what highly aged and expertly crafted Indian single malts can truly be.

How would you describe the flavour profiles of Crazy Cock Single Malt Whiskies- Rare and Dhua to someone trying them for the first time?

Our first two expressions “RARE” and “DHUA”, under the Crazy Cock label, are single malts that have been crafted using highly aged liquids, some of which are equivalent to 25-year-old whiskies from cooler regions due to our distillery’s unique microclimate and much higher angel’s share (evaporation during maturation).

Crazy Cock Single Malt Whisky – “RARE” is a single malt with a rich sherried flavour profile, a warm palate, and this expression is great for those who prefer a sherry cask finished whisky. Crazy Cock Single Malt Whisky – “DHUA”, which translates to smoke, is a peated single malt. This has a smoke-laced profile with mild notes of barbecue and is perfect for those who are looking for a richer whisky. Both expressions have a smooth and lingering finish.

What do you consider to be the defining characteristics that make South Seas Distillery stand out in the whisky industry?

What sets South Seas Distilleries apart is our legacy of firsts in India’s distillation industry. Take for example our copper pot stills – we were one of the first to bring in such large copper pot stills. We have produced exceptional single malts for over four decades, supporting the world’s largest whisky brands. Our maturation warehouse is the largest in the country, lined floor to ceiling with rare oak casks sourced globally – a liquid library containing some of India’s most valuable single malts, some of which have been resting for decades. Our unique microclimate in Dahanu, Maharashtra, also leads to a much higher angel’s share leading to rich, flavourful whiskies, from the first-fill oak casks, making these malts much more precious.

While Indian single malts are now gaining recognition, we have been quietly distilling and maturing them for decades. My father and our team have painstakingly mastered the art of single malt distillation and maturation in India. But the most unique aspect of South Seas is the century of distilling wisdom passed down through four generations – an invaluable legacy in our industry.

Can you share any details about upcoming releases or future plans for the distillery?

Our family has had a deep connection with Mahura (Mahua) spirit for over a century. We are the oldest commercial distillers of Mahura (Mahua) spirit and having a legacy of 102 years distilling this spirit, have recently unveiled Six Brothers Mahura, the world’s first global heritage Mahura (Mahua) spirit. We’re excited to present this very versatile white spirit which can be savored neat, on ice, or as your favorite cocktail, as India’s global ambassador, much like Tequila is to Mexico or Cognac is to France or Sake is to Japan. The Mahura (Mahua) tree, also known as “The Wishing Tree” and symbolizes prosperity, abundance and good fortune. It is made from 100% Mahura (Mahua) flowers. The Mahura (Mahua) tree grows in the wild in the forest of India and blooms once a year and is indigenous to India.

We will continue to expand our portfolio in the future with exciting variants from our extensive collection of malts and other spirits resting at our distillery, but for now our focus is on introducing more people to experience Crazy Cock Single Malt Whiskies as well as Six Brothers Mahura.

What sustainable or innovative practices are incorporated into your whisky production process?

With the start to finish whisky production is housed entirely at our distillery thereby ensuring efficient resource management at every stage. The Crazy Cock Single Malt Whisky bottles are crafted from recyclable glass, and the Mono cartons are also made from recyclable materials.

How has the reception been from whisky enthusiasts since the release of Crazy Cock Single Malt Whiskies – Rare and Dhua?

The response to Crazy Cock single malt whiskies, which are small batch , non-chill filtered whiskies from India has been extremely positive . Many who have tried them say they finally understand the complexities of highly aged single malts, especially those who are used to younger whiskies. When it comes to our two expressions, “RARE” and “DHUA,” we’ve seen an almost equal split of preferences amongst our audiences. Interestingly, some who claim to dislike peated malts find drawn to Crazy Cock single malt whisky – “DHUA”, the peated expression. Both the whiskies are being showered with a lot of appreciation for their smooth, rich and flavourful profile. Connoisseurs consistently rave about our whiskies and say they are an absolute delight and a revelation of Indian single malts.

In your opinion, what does the future of whisky look like in India?

The future of whisky is bright, as consumers increasingly seek authenticity, distinctive and unique experiences. Brands like ours focus on quality over quantity, and we personally oversee every stage of the whisky-making process ourselves. I myself have bottled the first batch of Crazy Cock single malts, and that goes to show how involved we are in the business. We are genuinely passionate about our craft, and I believe people will naturally gravitate toward brands and products that create a deeper, more personal connection.

How does your distillery contribute to the local community or the broader craft spirits movement?

With regards to the contribution to the local community our distillery has always employed and supported people and vendors from the surrounding towns. We are passionate about our environment and have tree planting drives where we plant thousands of trees during the monsoons each year. We have chosen packaging materials which are recyclable and eco-friendly.

We are also passionate about our craft, prioritizing the art of distilling and maturing luxury single malts and spirits over anything else. This commitment is rooted in the vision of our founder, my father whose vision & passion led to setting us of South Seas four decades ago and distilling and maturing Indian malts way before their time. As well as the vision my great-grandfather and his five brothers, the Six Brothers had in 1922 to create refined Indian spirits. We know that India can and is producing some of the finest quality spirits across various categories that can rival the best in the world. With our Crazy Cock single malt whiskies, we aim to keep growing India’s single malt reputation globally along with other players. With Six Brothers Mahura (also known as Mahua), we are excited to reveal India’s first global heritage spirit, made from 100% mahura flowers (mahua flowers) , that India can truly call its own, showcasing the true potential of our heritage spirit. We hope this will pave the way for Indian spirits and help the world associate India with luxury, unique & exotic spirits.
AFTER DINNER: ANJUNA’S ULTIMATE LIVING ROOM COCKTAIL RETREAT

November 26, 2024
This is the newest bar in Goa where cocktails tell stories, and every evening feels like home.

Situated in the lively locale of Anjuna Beach, After Dinner emerges as a refreshing addition to Goa’s nightlife. With a spectacular view of the Arabian Sea, this space redefines what a bar experience can be, blending a homely ambiance with a creative take on cocktails and cuisine.

This innovative concept is brought to life by the masterminds behind establishments like Pisco by the Beach and Lazy Goose. After Dinner, adjacent to Pisco bar, offers the comfort of a cozy living room with the sophistication of an exceptional cocktail bar, promising evenings filled with unique drinks, tantalizing food, and meaningful connections.

Cocktails Inspired by Stories

The soul of After Dinner lies in its imaginative cocktail creations, thanks to Mixologist Harsh Pandya, who draws from years of global experience, including his time in Australia. His menu is guided by the concept of sonder (on Instagram Harsh goes by @x.sonder), which celebrates the individuality of every person’s journey, the cocktail menu is thoughtfully curated to evoke specific moods, inspired by various rooms in a house.

Try the whimsical Lollipops and Rainbows, a drink that brings childhood nostalgia with its playful teddy bear presentation. For a sophisticated palate, the Pandan-infused Negroni, influenced by the study, offers rich, earthy undertones. Adventurous drinkers can enjoy the bold Something Saucy, a spicy-sweet concoction of tequila, Cointreau, coconut water, and pineapple, topped with coconut caviar—perfect for those looking for a spicy-sweet thrill that captures the spirit of the bedroom.

Other notable creations include the quirky Mouthwash (takes inspiration from the bathroom), completed with a toothbrush garnish that brings a nostalgic smile), and the dessert-inspired Banana Pancakes, featuring homemade banana liqueur paired with tiny pancakes. Each drink tells a story, inviting guests to savour its layered flavours and artistry. And if you’re in the mood for classics, don’t forget to ask Harsh for his unique twists on the Old Fashioned, Manhattan, or Martini.

A Cozy Hideaway with Ocean Views

The ambiance at After Dinner mirrors the warmth of a well-loved home. Designed by Sheldon Pereira and Rahul Thakkar of Right Brain Design, the interiors feature a blend of reclaimed wood, vibrant fabrics, and artisanal ceramics. These thoughtful elements create an inviting space that balances comfort and sustainability, all while reflecting Goa’s laid-back charm.

Co-founder Twinkle Keswani explains, “We wanted guests to feel like they’ve walked into a friend’s living room—a space where conversations flow effortlessly, and memories are made.”

A Dining Experience Worth Savouring

Complementing the cocktails is a stellar tapas-style menu by Co-Founder and Chef Rohan D’Souza, designed for sharing and lingering. Standout dishes include the Tempura Sichuan Pepper River Prawn, enhanced by a bold soy-ginger glaze, and the Living Room Chicken Hot Dog Brioche Buns, bursting with flavours from caramelized onions and fennel cabbage sauerkraut.

Vegetarians will love the Parmesan Crackers, topped with a spicy beetroot and shallot tartare, balanced by balsamic caviar. End your meal on a sweet note with the indulgent Milk Chocolate Ganache & Walnut Profiteroles, paired with macerated berries and a hint of sea salt.

Beyond the Ordinary

After Dinner is more than just a bar—it’s a place designed for meaningful connections and memorable evenings. Whether you’re unwinding with friends over a casual game or simply enjoying the sea breeze, the venue’s relaxed yet refined atmosphere invites you to slow down and savour the moment.

Chef Rohan sums it up perfectly: “Our menu combines comfort with a touch of surprise, delivering familiar flavours in innovative ways that make every bite special.”

After Dinner at Pisco isn’t just another bar—it’s a retreat where stories are shared over imaginative cocktails and comforting food, all in a setting that feels like home.

Whether you’re a local or a visitor, this unique venue promises memories worth cherishing. Who knows? You might even find a group of friends indulging in a lively game of “Never Have I Ever” at After Dinner.
- Location: St Michael Vaddo, near Pisco by the Beach, Flea Market, Anjuna, Goa 403509
- Price for Two: Approximately ₹2,500
- Timings: Open from 9:30 PM
BAIJIU, AI, AND A GLOBAL STAGE: FIVE HIGHLIGHTS OF THE 26TH SPIRITS SELECTION BY CMB

September 24, 2024

The 26th edition of the internationally acclaimed Spirits Selection by Concours Mondial de Bruxelles (CMB) kicked off in Renhuai, China, during the first week of September 2024. This year’s competition stood out for several reasons, making it a landmark event in the world of spirits. With record-breaking entries, cutting-edge technological advancements, and the spotlight on China’s iconic sauce aroma baijiu, the event has raised the bar for global spirits competitions.

Here are five reasons why this edition of the competition was special.

1. Return to the Birthplace of Sauce Aroma Baijiu

This year’s competition marked the return of the Spirits Selection to the birthplace of sauce aroma baijiu—Renhuai, China. Known as the home of the world-famous Moutai baijiu, Renhuai hosted the event for the second time, with the first being held in Guiyang, the capital city of Guizhou province in 2015. Sauce aroma baijiu, a traditional Chinese spirit with centuries of history, has gained international acclaim, and its deep cultural roots made Renhuai an ideal venue for this prestigious competition. The city’s long-standing heritage and expertise in spirit production were in full display, lending the competition a unique cultural flair.

2. Introduction of AI in Judging Process

In a forward-thinking move, the Spirits Selection 2024 with the help of the Bordeaux based start-up company Winespace embraced artificial intelligence to analyse judges’ scores and comments. This technological innovation aimed to provide deeper insights into how judges evaluate spirits, identifying trends and patterns in their assessments. By incorporating AI, the competition organizers ensured a more precise and data-driven evaluation process, further enhancing the event’s credibility. This addition sets a new benchmark for future spirits competitions, blending tradition with modern technology.

3. Baijiu Academy: Fostering Global Understanding of Chinese Spirits

As part of the event, the Baijiu Academy was introduced, offering two-days of rigorous training, masterclass and a sensory evaluation test at the end to educate judges about the complexities of Chinese spirits. This initiative aimed to transform international judges into ambassadors of Zunyi Moutai-Flavour baijiu, the sauce aroma variant, which is considered one of the best, most premium styles of Baijiu in China. By deepening their understanding of the spirit’s rich history, production methods, and flavour profile, the Baijiu Academy elevated the competition to a cultural exchange platform, fostering appreciation for one of China’s most treasured beverages.

4. New Leadership Under Ulric Nijs

The 2024 edition also saw the appointment of Ulric Nijs as the new Director of Spirits Selection by CMB. Nijs brings a fresh perspective to the competition, and under his leadership, the competition broadened its scope, attracting entries from new countries such as Kyrgyzstan, Lithuania, Cape Verde, and Ukraine. His strategic vision was evident in the record-breaking number of entries this year. Nijs emphasized the importance of expanding the competition’s global footprint and making it more inclusive of diverse spirits categories.

5. Record-Breaking Number of Entries and Countries Represented

The 26th Spirits Selection set a new record with 2,754 entries from 62 countries, covering 58 different spirit categories. Over four days, 154 professional judges from 38 nationalities blind-tasted these spirits, making this year’s competition one of the most diverse and comprehensive in its history. China, as the host country, led the way with the highest number of entries, followed by France, Italy, Brazil, and Mexico. The competition’s growth in size and scope is a testament to its prestige and the increasing recognition of its ability to spotlight high-quality spirits from around the world.

Overall, this edition of Spirits Selection by Concours Mondial de Bruxelles in Renhuai was a resounding success, combining tradition, innovation, and global participation. As the results are eagerly awaited, this year’s event has already made an indelible mark on the spirits industry, pushing boundaries and setting new standards.

Here are the medal winners from India at the competition this year.

See the full result here Resultats • Spirits Selection or Visit www.spiritsselection.com for more.
EXPLORE PROWINE MUMBAI 2024: PROSPIRITS, MASTERCLASSES, AND NETWORKING

July 22, 2024

Mark your calendars for November 8th and 9th, as ProWine Mumbai returns for its fourth edition at the Jio World Convention Centre. This premier event has become the go-to hub for the wine, spirits, and hospitality industries, attracting a diverse audience from across the globe.

A New Focus on Spirits

This year, ProWine Mumbai introduces “ProSpirits”, a dedicated segment highlighting the dynamic and innovative spirits industry. With India’s demand for premium spirits on the rise, fueled by a growing middle class and an evolving drinking culture, ProSpirits is set to be the vibrant heart of the event. Attendees will have the opportunity to explore the latest products and trends, and participate in tastings led by industry experts.

The ProWine & ProSpirits Challenge

Adding to the excitement is the “ProWine & ProSpirits Challenge”, a blind tasting competition judged by both industry professionals and enthusiastic consumers. This challenge aims to identify the finest wines and spirits available in India, providing a platform for brands to gauge the preferences of the local palate.

Masterclasses and Competitions

ProWine Mumbai 2024 will feature over 10 complimentary masterclasses over the two days, covering a wide range of topics from leading wine authorities, master distillers, and brand representatives. Additionally, the “ProWine Bartenders’ Competition” offers bartenders a chance to showcase their skills, with the winner earning the title ‘ProWine Bartender of the Year’ and an all-expenses-paid guest shift at an international bar.

Networking and Industry Insights

The “ProWine Mumbai Night” promises to be a major networking event, bringing together key figures from the wine and spirits industry, hospitality leaders, media personalities, and top exhibitors. This exclusive evening will feature a ‘Winning Wines & Spirits Bar’, where attendees can taste the competition’s top selections and learn about market preferences.

Panel discussions will also be held, focusing on critical industry topics and featuring craft spirit producers, global brand ambassadors, and heads of multinational brands.

A Growing Platform

Last year, ProWine Mumbai saw participation from 164 companies showcasing over 1,000 brands from 21 countries, with 5,059 attendees from 24 countries. This year promises to be even bigger, offering an unparalleled platform for brands to connect with large-scale buyers, including hotels, restaurants, bar owners, and wine & spirit enthusiasts.

Drinks & Destinations returns as the media partner for the third consecutive year, providing extensive coverage and insights into the event.

Nikhil Agarwal, Founder of All Things Nice and Co-organiser of ProWine Mumbai, expresses his excitement: “We are proud to have established a strong global platform for the wine and spirits industry in India. With the addition of ProSpirits and the ProWine & ProSpirits Challenge, we are further strengthening this platform and look forward to an exciting edition.”

For more information, visit http://www.prowine.in

ProWine Mumbai 2024 is not just a trade fair; it’s a celebration of the wine and spirits industry’s future, offering a unique opportunity to explore global market trends and new business avenues. Don’t miss out on the chance to be part of this transformative event.
THE ULTIMATE GUIDE TO INDIA’S TRENDIEST TEQUILA AND MEZCAL HAUNTS!

February 21, 2024

Here are five top destinations in India that are redefining the art of mixology and culinary excellence, by catering to the discerning palates of agave enthusiasts across the country.

We embark on a tantalizing journey through India’s vibrant bar scene, where the rich heritage of agave spirits meets contemporary innovation. From Pune to Goa, and Mumbai to Delhi, a plethora of establishments are booming with their unique offerings, promising a delightful fusion of Mexican flavors with Indian charm.

1) Mezcalita, Mumbai: Mezcalita in Mumbai is a bar dedicated to the smoky and complex agave spirit, mezcal. With its focus on mezcal, this bar has become a favorite among bartenders and consumers. The specialty cocktails at Mezcalita showcase the spirit’s rich and earthy notes, while the Mexican cuisine-inspired menu offers tantalizing dishes. With its trendy ambiance and dedication to mezcal, Mezcalita is a top choice for agave lovers in Mumbai.

2) JUJU, Pune’s first premium Mexican Tequila Bar: JUJU isn’t just a tequila bar; it immerses you in Mexican culture. With soft shell tacos, skillet nachos, and tantalizing tequila cocktails, this bar takes you on a flavor journey. Curated by Chef Hanoze Shroff, the Mexican desserts are an added delight. The vibrant atmosphere and authentic Mexican experience make JUJU a must-visit in Pune.

3) Barfly, Goa: Located in the lively state of Goa, Barfly is a haven for agave spirits enthusiasts. With a wide selection of tequila and mezcal, this bar has won the hearts of bartenders and consumers alike. The specialty cocktails blend the vibrant flavors of agave spirits with local ingredients, creating unique and refreshing drinks. Barfly at Assagao, Goa, is housed inside a sprawling 150-year-old Portuguese-Goan bungalow. Exuding an old-world charm, the space also includes an alfresco bar, the main bungalow, and different inter-connected rooms that lead one into enchantingly different spaces that cater to different moods. The Mexican cuisine-inspired menu along with some exceptional agave spirits-based cocktails curated by owner, chef & restauranteur Tarun Sibal add to the experience, making Barfly a must-visit destination in Goa.

4) Miss Margarita, Delhi & Goa: With outlets in both Delhi and Goa, Miss Margarita is a must-visit for agave enthusiasts. Tequila and mezcal lovers flock to this bar for its extensive selection and expertly crafted cocktails. Specialty margaritas, both classic and inventive, take center stage on the menu. Noah Barnes, Co-founder & Chef is at the helm of affairs at Miss Margarita by Arriba. The Mexican cuisine-inspired dishes, such as quesadillas and burritos, perfectly complement the agave-infused delights. Whether you’re in Delhi or Goa, Miss Margarita is the ultimate destination for a memorable agave experience.

5) Agave Bar at Aasmana, The Ritz-Carlton, Pune: This newest rooftop lounge and bar offers a unique and exclusive agave-based experience. With a specially curated range of agave-based cocktails, showcasing the versatility and depth of flavors in tequila, Agave Bar is a favorite among both bartenders and consumers. The fusion of authentic Indian cuisine with a contemporary Mexican twist adds to the allure of this bar. Among the standout offerings is the Quiote, a bold fusion of Tequila reposado, mezcal, Aperol, pink grapefruit juice, ancho chili, yuzu juice, bitters, and grapefruit soda, delivering a refreshing and complex flavor profile. The Plantinotos offers a unique blend of clarified mescal, tequila blanco, Chinese salad sauce, and ginger honey, appealing to adventurous palates. Classic meets innovation with the Penca, featuring Tequila and grapefruit soda, while the Cacyas presents a sophisticated mix of Tequila blanco, elderflower cordial, orange liqueur, spicy ginger cordial, and litchi and grapefruit bitters. The Flora delights with Tequila reposado, crème de cassis, acids, and ginger beer, while the Semillas intrigues with Tequila, ancho chili, and homemade guava soda. With its inventive cocktails and expertly curated menu, Agave Bar promises an unforgettable experience for aficionados seeking the finest in Tequila craftsmanship.

Inspired by the rich heritage of authentic Indian cuisine with a contemporary Mexican twist, Aasmana presents a fusion of flavors that tantalize the palate. It certainly redefines Pune’s nightlife scene and promises a sophisticated haven for agave lovers.

Whether you find yourself in the bustling streets of Delhi, the serene shores of Goa, or the cosmopolitan hubs of Pune and Mumbai, these agave-centric bars promise an unforgettable experience. At these destinations, the allure of agave, and the vibrant tapestry of flavors unite cultures and hearts across the diverse landscape of India.
5 THINGS THAT MADE PROWINE MUMBAI 2023 SPECIAL

February 5, 2024

ProWine Mumbai 2023 recently concluded its third edition at the Jio World Convention Centre on the 24th and 25th of November. The event, organized by Messe Düsseldorf India and All Things Nice, showcased the finest wines and spirits, attracting significant attention and appreciation from the Wine & Spirits Community in India. Here are five aspects that made ProWine Mumbai 2023 a remarkable and special event.

1. Global Networking and Representation:

ProWine Mumbai 2023 stood out as an international platform that brought together key players in the wine and spirits industry. The event welcomed delegates from 24 countries, including Argentina, Australia, France, Italy, Japan, and the United States. Consul Generals and Trade Investment Commissioners from various countries added prestige to the occasion. This global representation emphasized India’s growing importance as a gateway for businesses in the wine and spirits sector, fostering connections and collaborations on an international scale.

2. Industry-Centric Focus:

The success of ProWine Mumbai 2023 was evident in its ability to align with the interests of market players. The exhibition floor was abuzz with trade visitors from diverse sectors, including hoteliers, restaurateurs, bar owners, importers, distributors, sommeliers, and consumers. Exhibitors praised the event for providing an ideal platform to connect with potential buyers, solidifying ProWine Mumbai’s position as the largest industry platform in India. The show’s scale and quality impressed exhibitors, reflecting the organizers’ efforts in creating a comprehensive professional space for the wine and spirits’ sector.

3. Diverse Exhibitor Lineup and Global Appeal:

ProWine Mumbai 2023 featured 164 companies showcasing over 1000 brands from 21 countries. The diverse representation highlighted India’s appeal to the global wines and spirits industry, emphasizing its role as a significant business hub. Country pavilions, including those from Argentina, Australia, Chile, Italy, and the United States, provided a unique opportunity for wine and spirits producers to network and connect with visitors. The Spirits section added an extra dimension, allowing attendees to taste and meet producers of various spirits, including gin, vodka, single malts, rum, tequila, and mezcal.

4. Masterclasses and Competitions:

ProWine Mumbai 2023 went beyond being a trade show by incorporating educational elements. The Masterclasses conducted over the two days allowed visitors to delve into the world of wines and spirits through tastings and discussions led by industry experts. The ProWine Spirits Challenge and ProWine Bartenders’ Competition were highlights, offering a platform for blind-tasting and detailed scoring of spirits. The Bartenders’ Competition showcased the talents of Indian bartenders, with Priyanka Mondal of ZLB23, The Leela Palace Bengaluru, emerging as the ‘ProWine Bartender of the Year.’ These competitions provided valuable insights into consumer preferences and highlighted the skill and creativity within the industry.

5. Craftsmen Discussion and Networking:

ProWine Mumbai 2023 facilitated a panel discussion on ‘The future of international craft spirits in India and taking Indian craft spirits globally.’ The discussion, featuring industry experts, provided valuable insights into the evolving landscape of craft spirits. The ProWine Mumbai Night, held in the Lotus Ballroom, served as a major networking event, bringing together luminaries of the wine and spirits industry, leaders of hospitality, media personalities, and key exhibitors. The event was not just a trade show but a comprehensive experience, showcasing the dynamism and depth of the industry.

In conclusion, ProWine Mumbai 2023 successfully created a platform that went beyond being a trade show, offering a blend of global representation, industry-centric focus, diverse exhibitors, educational components, and networking opportunities. The positive response and appreciation from industry stakeholders and sponsors suggest that ProWine Mumbai will continue to thrive in the future. As the curtains close on the 2023 edition, anticipation builds for the 4th edition scheduled for November 8th and 9th, 2024, at the Jio World Convention Centre, Mumbai.

ProWine Mumbai is indeed a must-attend event for anyone involved or interested in the wine and spirits industry in India.

Drinks & Destinations has been a media partner of Prowine Mumbai for the past two editions.
BACARDI SHIFTS FOCUS: BROWN SPIRITS TO DRIVE FUTURE GROWTH IN INDIA

January 24, 2023

In 2019, the global drinks major Bacardi introduced Cask Series to the whisky portfolio, intending to capture the changing consumer preferences across the globe. DEWAR’S Japanese Smooth Scotch Whisky is the newest addition to the series in India. It combines the processes of two historic whisky-making cultures (Japan and Scotland) in a single bottle, says Vijay Dev, Category Lead – Global Whiskies, Bacardi, in an exclusive interview with Drinks & Destinations. Here are the excerpts.

Vijay Dev, Category Lead – Global Whiskies, Bacardi

Can you comment on the ongoing popularity of whisky in India and where does DEWAR’S Japanese Smooth stand in the segment?

India is one of the fastest growing alcoholic beverage markets and also the number one market for whisky, globally. As per IWSR 2021 insights, India is also the largest whisky-drinking nation by volume, making product innovation in this segment a priority for us. Today, there is also a massive demand for premiumization and experimentation in the country. 26% of alco-bev consumers In India are expected to move to higher brands and 24% are expected to spend on newer categories of alcohol by 2030, as per ICRIER 2022. In addition to this, the popularity of Japanese culture and cuisine has been steadily increasing in India. These trends have cumulatively opened up avenues for us at DEWAR’S to not only get creative, but also excite our Indian consumers with new, unique, and premium drinking experiences.

Our Cask Series was introduced globally back in 2019 to offer consumers a window into the beauty of unique flavors from across the world. Given the recent trends in the Indian market, we have recently launched our latest addition to the existing Cask Series, the DEWAR’S Japanese Smooth Scotch Whisky in India. This premium Scotch whisky, which offers consumers a truly extraordinary drinking experience by combining the processes of two historic whisky making cultures of Japan and Scotland in a single bottle, is the first of the portfolio to be launched in India. The Scotch whisky is aged with the DEWAR’S signature double-aging process, and then further matured in traditional Japanese Mizunara Oak casks, a process that is over 200 years old. This creates the one-of-a-kind premium drinking experience that the discerning Indian consumers have been looking for, and we are confident that it will be savored by those who are looking for something new and unique. As per IWSR 2021 findings, Scotch in India is expected to continue to be one of the fastest growth segments, making it an ideal time for our latest Scotch whisky innovation as well.

Please share details on the latest expressions from DEWAR’S portfolio and market acceptance for the same.

This year has been an exceptional one for DEWAR’S, as we recently celebrated 120 Years of DEWAR’S in India. Marking this special year, we introduced some of our most exciting products to the Indian market in 2022, such as the DEWAR’S Double Double series, and the more recently launched, DEWAR’S Japanese Smooth Scotch Whisky. Both of these products have already received tremendous response from consumers as novel and premium drinking experiences for them to enjoy.

Since we first set our foot in Calcutta in 1902, we have constantly innovated for the ever-evolving palate of our consumers. Over these 120 years we have kept a pulse on the evolving consumer tastes, pushing boundaries, and innovating to enrich their drinking experiences. Our consumers are at the heart of everything we do, and we look forward to offering them new experiences that continue to excite them in relevant and meaningful ways. Our central commitment to consciously understanding Indian consumers remains as strong as ever, and we are confident that the diversity and quality of our premium portfolio will continue to resonate with our Indian consumers for years to come.

What’s the latest trend in whisky consumers in India?

The trends in the Indian market, both pertaining to whisky and other spirits, are constantly evolving with consumer tastes. India presently is the largest whisky market across the globe, and the second-largest importer of Scotch, after France. Indian and Scotch whiskies are dominant categories in this segment due to their evergreen appeal, but we are further seeing a rising trend in consumers willing to experiment with their whisky. Enthusiasts and newcomers alike are exploring newer categories of Japanese, Irish, and Bourbon whiskies in search for unique drinking experiences. As per IWSR 2021 insights, super-premium spirits have grown by approximately 74% from 2020 to 2021 in India, and this pull towards premiumization can be seen across the whisky segment as well – Modern Indian whisky consumers are showing a preference to drink less but drink better, with a widespread up-trade within the Indian whisky space and from Indian whisky to Scotch. The findings from Bacardi Global Brand Ambassador Survey 2022 echo this sentiment, with nearly half of the respondents in India (45%) expressing their interest in drinking cocktails that contain high-quality spirits and liquors. The new-age whisky drinker demographic is evolving as well, with a significant uptick in the number of female drinkers moving to whisky. They are also generally more open to trying out new brands and modes of drinking such as highball serves and cocktails, with whisky highballs ranking as the eighth most globally sought-after cocktail as per the Bacardi Cocktails Trends Report 2023. The growing popularity of the Whisky highball has pre-empted future forward Alco-Bev brands to create experience centric to flavor. 2023 as a year is expected to have a mushrooming culture of cocktail aficionados and the 2022 Bacardi Consumer Survey clearly indicates the same. The survey reveals that 9 in 10 consumers in India would be willing to spend more on spirit or liquor brands which stand for sustainability, making it a trend to watch out for this upcoming year.

What’s the y-o-y growth for Bacardi and DEWAR’S in India?

As the world’s largest market for spirits across categories, India ranks as the number one emerging market for Bacardi. We anticipate that 40% of global growth in the spirits sector will come from emerging markets, with India being the largest contributor. Keeping this in mind, we began the journey of making it the Best 10 Years Yet for Bacardi India in 2019, where we set the goal to deliver 5x our business results in India by the year 2030. Now, in the fourth year of this journey, we are closer to accomplishing this goal, recording exponential growth in the last three years despite the pandemic-led slowdown.

Focusing on DEWAR’S specifically, the brand has grown significantly in terms of both volume and value in the standard, value and premium segment. Innovation is critical to us at Bacardi in order to remain relevant and stay ahead of the curve. We have been expanding our premium spirits range with the recent launch of the DEWAR’S super-premium Double-Double range. These milestones speak for themselves in terms of Bacardi and DEWAR’S maintaining a strong growth trajectory in the market, cementing Bacardi’s position as a leader in the white and brown spirits categories as well, in India.

Please comment on Bacardi’s future road map.

Bacardi is already an established market leader in the white spirits segment, maintaining its strong performance in the area. But India continues to present an exciting growth opportunity in the brown spirits segment as the number one market globally for whisky as per the IWSR 2021 report. The IWSR 2021 data further reveals that 97.2% of the whisky industry is today dominated by Indian whisky, with a projected CAGR of 4.1% from 2021-26 for the overall whisky industry, making it an opportune time for us to innovate in the segment. In the whisky category, scotches have a 2.6% market share as the aspirational drink, which is pegged to grow at 7.1% (CAGR 2021-26) in next 5 years.

These trends have cumulatively fueled our interest in the brown spirits category as well, which is primed for its next stage of evolution in the alcobev space. As we look to expand our already robust portfolio in the segment, our goals are to establish Bacardi as a major player in the space and bring the signature level of premium appeal and innovation to the category with new products and ranges that will resonate with our consumers. We have begun this process with our recent launches of a host of brown spirits in the market including our Indian-made whisky LEGACY, the DEWAR’S Japanese Smooth Scotch Whisky, and made-in-India GOOD MAN brandy. Given the rise in demand for premiumization, we have also been expanding our premium spirits range with the recent launch of the DEWAR’S super-premium Double-Double range. Additionally, our diverse global portfolio includes over 200 brands, out of which 28 are in India and we are constantly looking to introduce products and brands that add value to the Indian consumers and offer them an elevated drinking experience. As Bacardi continues to grow as a serious competitor in the brown spirits space, our consumers can expect more competitive and exciting innovation in this category in the future.
PROWINE MUMBAI GEARS UP FOR THE SECOND EDITION

October 15, 2022

Drinks & Destinations is happy to be a media partner for ProWine Mumbai

The international wine and spirits trade fair ProWine is all set to unveil the second edition of the event in Mumbai, India. Organised by Messe Düsseldorf India, in partnership with All Things Nice, ProWine Mumbai is taking place on the 17^th and 18th of October 2022, at the Jio World Convention Centre, BKC, Mumbai.

ProWine Mumbai, a 2-day world-class business event is steaming ahead as the largest event in India for the wine, spirits, craft beverages, and hospitality industry as well as for wine enthusiasts. This global platform now in India opens the doors for International and Indian wine, spirits, and craft brands to showcase brands and products not only through exhibit displays but also through live tastings, thereby enabling both industry and consumer engagement and peer-to-peer contact.

The show is anticipated to bring together the country’s community of brands, importers, distributors, wholesalers, and retailers, along with international brands looking to enter the Indian market and noteworthy large-scale buyers including hotels, restaurants, bar owners, and wine enthusiasts.

Exhibition & Tastings

ProWine Mumbai has grown exponentially since the last edition and this year boasts of large international support from The United States Department of Agriculture, Consulate General of The Republic of Argentina, Wines of Portugal with Confederação dos Agricultores de Portugal (CAP), ProChile, Department for Trade & Investment, South Africa, Department for Trade & Investment, South Australia and Business France showcasing an array of products. The event has witnessed an encouraging response from the industry with participation of over a thousand brands from across the world covering wines, spirits, craft beverages and allied segments. Participating countries include Italy, Armenia, Austria, Switzerland, Hong Kong, United Kingdom, Mexico, Finland, Germany and India.

To visit, register for at http://www.prowine.in 

MasterClasses

ProWine Mumbai will also host 15 sessions over 2 days of complimentary MasterClasses, bringing together the best of knowledge and a range of wines, gins, whisky, sake, and spirit tastings. MasterClasses are brought to you by WSET Global, International Governments, Leading Wine Authorities, Master Distillers, and brand representatives.

View Schedule and Register at http://www.prowine.in 
LA MADRE VERMOUTH ENTERS INDIA

October 14, 2021

The rising cocktail culture in India has opened doors to many international mixers, bitters, and brands in the aperitif drinks category. The increasing popularity of low-alcohol, aromatized drinks using herbs and spices, etc. has expanded the market for such drinks even further. Understanding this trend, Morgan Beverages, one of the prominent importers of ciders, German beer, Italian wines, and specialized spirits has recently launched La Madre, a premium chic vermouth from Spain.

La Madre Vermouth is a one-man project by Josep Maria Castillo and a new entrant in the vermouth market in Spain. Josep used to work as an oenologist in various wine domains in Terra Alta, Spain.

What makes La Madre special is the unique selection of botanicals. La Madre is made from 32 botanicals, with 22 being native to the region of Tarragona in Spain. The vermouth is produced by the process of a long period of maceration with aromatic herbs in ceramic amphora after which the “MOTHER” essence of the vermouth is obtained. It is then aged for 6 months in barrels to enhance aromas. The essence is carefully assembled with selected wines thus obtaining the special La Madre vermouth.

The 3 variants of La Madre imported to India and now available in Mumbai and Pune are – La Madre White, Rose, and Red.

La Madre White is macerated with green apples in addition to the botanicals. Which makes it delicious vermouth with delicate notes of herbs, licorice, citrus with a finish of apple smoothness and hints of bitter roots. Perfect to drink it with soda, tonic, just with ice and a slice of orange, or make some delicious cocktails that even a non-vermouth drinker can’t resist.

La Madre Red is made with all-natural flavours, white Granache, Macabeo grapes, 32 botanicals. On the nose, it depicts powerful aromas of sweet spices such as cinnamon, off-dry taste on the palate with a slightly acidic finish. Overall has a taste of fresh grapes, cardamom, hint of dried berries, some bitterness from the herbs. Interesting vermouth for many of the cocktails using Indian flavours.

La Madre Rose derives its colour and flavour through maceration with strawberries along with the botanicals. It has a bright pink colour with subtle notes of red berries, intense aromas of strawberries, citrus peel, sweet cane, and cinnamon with a complex and velvety texture on the palate. Enjoy it in a perfect beach cocktail or just with some ice and citrus garnish.

The vermouths are priced at Rs 3800 (white), Rs 2900 (Red), and Rs 3600 (Rose).

This innovative, youthful, and refreshing vermouth brand is bound to lead the ever-evolving cocktail space in India.

(Did you know that vermouth is a basic ingredient for cocktails such as Negroni, Martini, Americano, Manhattan, and Rob Roy?)

For more updates from the drinks world follow us on Instagram @drinksanddestinations.

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