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John Distilleries to launch Paul John whisky in US



John Distilleries, the Indian spirits producer, is gearing up to enter the US market in 2015 with its Paul John single malt whisky brand.

The Bangalore-based firm first launched the “premium Indian whisky” brand in the UK in 2012 and is available in six other European markets, including Denmark, Sweden and Germany.

A John Distilleries spokesperson told just-drinks: “We are on the verge of finalising formalities to enter the US market.” It is understood all variants of the Paul John brand will be released in the US.

The company has a portfolio of Paul John variants in Europe that includes Classic Select Cask and Peated Select Cask.

The company is also looking to launch Paul John in Bangalore next year, to build on its current presence in Goa, the spokesperson added.

Meanwhile, John Distilleries, part of the privately-held Paul John Enterprises, said it has seen a 21% jump in group sales since April, helped by its performance in major markets like Karnataka and Andhra Pradesh.

Total sales of its Original Choice whisky is expected to reach around 11m nine-litre cases in the this financial year to the end of March 2015.

John Distilliers also produces the Big Banyan wine brand, plus Mônt Castlé and Roulette brandy.

– By Rojita Tiwari

(The news has originally appeared on just-drinks.com)


About Rojita Tiwari

Drinks & Destinations is all about news, views, podcast, and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, travel & hospitality. She is a WSET Level 3 certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!


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