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DRINK TALK

Bond orders a ‘Belvedere Martini’ in SPECTRE

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It is a known fact that the uber-cool spy Mr. Bond was an alcoholic. He probably drank more alcohol than any average tippler in the world. From champagne to cocktails, wines to vodka, if James bond is drinking it, the world knows about it. Of course, he has never shied away from endorsing these brands in his movies. Now that the cat’s out of the bag, we all look forward to the 24th bond adventure ‘SPECTRE’ where the handsome and charming Daniel Craig playing agent 007, will flaunt his latest passion- Belvedere Vodka.

The luxury vodka brand today announced its association with the upcoming bond movie ‘SPECTRE’ to be released in November 6, 2015. The vodka brand will release two custom-made and limited edition variants to celebrate Bond’s favourite poison- vodka martini ‘Shaken not stirred’. On the bottle, the Belvedere palace is being replaced by the MI6 Headquarters. Belvedere’s signature blue palette is now changed to green colour, which is also the spy agency’s colour of choice. This exclusive edition has only 100 bottles. With ‘007’ mark on each of this cutting edge, iconic silver saber bottle, it will be truly a collector’s item for bond fans.

According to www.jamesbondlifestyle.com the vodka brand’s marketing program to be launched in February 2015 will include a global advertising campaign and a wide range of activations and promotions around the movie. It will include on-premise establishments and retail stores across multiple countries. India being one of the major markets for Belvedere, we should expect a good allocation and heavy promotions of these variants in the market in 2015.

In a release, President of Belvedere Vodka, Charles Gibb states: “James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere will be partnering with SPECTRE, our largest global partnership to date.”

Dwight Caines, president of Theatrical Marketing for Sony Pictures, said: “James Bond’s cool attitude and stylish sophistication have always gone hand-in-hand with his choice of vodka martini. Belvedere is a perfect match.”

In the past, Bond has endorsed vodka brands like Absolut Red Label, Stolichnaya and Smirnoff.

Here is a list of some of the other alcohol brands that Mr. Bond has endorsed in the past 

Spirits: – “Vesper” martini in Movie Casino Royale: Gordon Gin, Talisker whisky in The World is Not Enough (1999) and Die Another Day (2002), The Macallan whisky in SkyFall, Mount Gay Rum in Casino Royale,

Champagne: – Dom Pérignon Champagne has appeared in several James Bond movies like Dr. No, Goldfinger, Thunderball, You only live Twice, On Her Majesty’s Secret Service, The Spy Who Loved Me etc. Also, to celebrate the 50th anniversary of 007’s appearance on screen and the Bollinger / James Bond partnership, Champagne Bollinger launched a limited edition special presentation box. The box includes a bottle of Bollinger La Grande Année 2002. This limited box is not available anymore. You will be lucky to find one. The champagne brand Taittinger features prominently in the movie From Russia With Love (1963).

Beer:- Heineken in Tomorrow Never Dies and SkyFall, Red Stripe lager in Dr No.

Wine:- In Casino Royale Château Angélus, Premier Grand Cru Classé Saint-Émilion ’82, Never Say Never Again-Château Cheval Blanc Premier Grand Cru Classé Saint-Émilion, in Diamonds Are Forever, Bond talks about Château Mouton Rothschild.

 

 

 

 

 

About Rojita Tiwari

Drinks & Destinations is all about news, views, podcast, and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, travel & hospitality. She is a WSET Level 3 certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!

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