you're reading...

Aspri Spirits Launches #Negroniweek in India


Aspri Spirits, importer of the premium Italian liqueur brand, Campari, kickstarted #Negroniweek in India last evening in a launch event at Radio Bar, Mumbai. Aspri is promoting the classic and innovative versions of Negroni cocktails in the country through tie-ups with several bars who are taking part in this initiative called #Drinkforacause. 

With Jackie Matai and Shatbhi Basu

With Jackie Matai, Aspri Spirits and Shatbhi Basu

Jackie Matai, Aspri Spirits and Shatbhi Basu

Jackie Matai deciding the best combo for the classic Negroni

What is #Negroniweek ? Negroni is one of the most popular and classic cocktails made with Campari, Gin and Vermouth as its ingredients, garnished with orange peel. In 2013 Campari introduced this concept in an effort to raise money for charitable causes around the world. From 2013 to 2014, Negroni Week grew from more than 100 participating bars to more than 1300 participating bars around the world and raised more than $1,20,000 for charities. This year, 2500 bars are set to celebrate Negroni Week from 1-7 June. #Negroniweek in India This is the first year for #Negroniweek in India and thanks to Aspri Spirits India already features in the list of Top 10 (out of 36 countries) and number one in Asia in terms of participating bars. This week-long celebration aims at raising one dollar for each Negroni sold at the listed bars which will be donated to any selected local charitable organisation of their choice. At the launch event, Shatbhi Basu, the renowned mixologist, beverage & hospitality expert stirred some interesting combos to be enjoyed with a classic Negroni. She created three options for those who love their Negroni but dread the bitter aftertaste. Basu suggested a glass of prosecco and a glass of orange sorbet and a drink of orange sorbet mixed with prosecco. For the majority the last option worked the best (One sip of Negroni and one sip of the sorbet prosecco mix). Here is a list of bars across India (Mumbai, Pune, Delhi, Gurgaon, Bangalore, Chennai) where you can #drinkforacause Mumbai and Pune AER at Hotel Four Seasons, Boveda, Cafe Mangii, Harbour Bar at Taj Mahal Palace and Towers, Harry’s Bar and Cafe, Nido, Nom Nom, Olive Bar & Kitchen, PDT, Radio Bar, Sancho’s, Silver Beach Cafe, Six Degrees at The Leela Mumbai, Starboard at Taj Mahal Palace and Towers, The Elbo Room, The Guppy pop up at Olive Bar & Kitchen, The Irish House, The Treesome Cafe, The United Sports Bar & Grill and Olive Bistro Pune. Delhi and Gurgaon Ambrosia Bliss, Amici cAFE, Artusi restaurant e bar, Benihana, Dos Burros, Guppy by AI, Harry’s Bar & Cafe, JW Marriott Hotel New Delhi aerocity, KOA-Kitchens of Asia, Moets BBQ, PCO, The Backyard, The Chatter House, Vault Cafe and Zerruco. Bangalore and Chennai 153 Biere Street, Arbor Brewing Company, Blend at Taj Club House, Bootlegger, Harry’s Bar & Cafe, The Biere Club, Toit Brewpub. (Negroni week will be celebrated in all the above mentioned bars across India from 1st till 7th June 2015).

About Rojita Tiwari

Drinks & Destinations is all about news, views, podcast, and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, travel & hospitality. She is a WSET Level 3 certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Welcome to Drinks & Destinations

%d bloggers like this: