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INDUSTRY TALK, SAY CHEERS!, TRAVEL

Inside Moët Hennessy’s swanky Chandon Winery in India

 

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After three years of launching Chandon sparkling wine in the country, the LVMH Group holding company Moët Hennessy India recently opened doors to its state-of-the-art winery in Dindori, Nashik to a very selective group of media and trade.

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The property built on 21-acre of land in the wine capital of India is also the largest facility in the country. With a total capacity to produce 50,000 cases of Chandon sparkling wines (brut and brut rose) and the scope to increase it further in future.

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With Wiboon Arunthanes, Regional Director, MH Asia Pacific, Davide Marcovitch, President Chandon and Steven Steve Bullock , MD, Moet Hennessy India.

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With Sophia Sinha, Senior Marketing Manager, Moet Hennessy India.

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Amrut Vare , Wine Maker, Chandon India

At the launch event, while the group honchos, Davide Marcovitch, president-Chandon, Wiboon Arunthanes, Regional Director, MH Asia Pacific, and Steven Steve Bullock, MD, Moet Hennessy India played good hosts, the new Argentinian winemaker and Operations Manager at Chandon India Gustavo Agostini was present to address the queries about the winery and production facilities.

Winemaker Amrut Vare and viticulturist Nivrutti offered a guided tour of the winery to the guests and Rohan Jelki, Brand Ambassador of Moët Hennessy India stayed busy behind the bar mixing some sparkling cocktails, Chandon spritzers, to help people beat the heat.

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The launch of Chandon wines in India in 2013 was a glitzy affair and the wines certainly have given a boost to the sparkling wine segment since then.

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Placed right in the fun, lifestyle brand segment, Chandon presented the true spirit of its French family of origin -Moët & Chandon. The story of the house of Moët & Chandon is as interesting as the champagne itself. So is the marriage between the champagne house Moët & Chandon and cognac producer Hennessy that took place in 1971 and gave birth to the company Moët Hennessy. When in 1987 the luxury fashion company Louis Vuitton and MH were merged, LVMH became the most fashionable lifestyle company redefining luxury in every sense. Moët Hennessy worldwide owns a number of wine and spirit brands and the wines made outside France are produced under the Chandon Estates also called Domaine Chandon.

Besides India, Chandon has found homes in Argentina, Brazil, California, Australia and China.

Until 2014, the Indian Chandon was produced under contractual arrangement at York Winery with grapes sourced from different vineyards. Though the wines are still not made from grapes of Chandon’s own vineyards, since 2014 the sparkling wines are produced at the Chandon winery by a team of international and local winemakers and viticulturists who are closing working with grape growers from the Nashik region.

At present, Chandon has two variants of sparkling wine in the market, the Chandon Brut that is a blend of Chardonnay, Pinot Noir, and Chenin Blanc, and Chandon Brut Rose, a 100% Syrah-based rose sparkling wine.

The brand Chandon speaks of an incredible success story with a 100% growth in the last financial year. The quality (crisp, edgy, freshness and fruitiness of Chandon brut and brut rose), its brand image and aggressive marketing strategy have made Chandon extremely popular in the country. To an extent that it’s succeeded in establishing a connection between the Chandon loyalists and the quintessential luxury brand company by making Chandon an affordable and accessible party drink.

 

This article was originally featured in Luxury Launches .

About Rojita Tiwari

Drinks & Destinations is all about news, views, podcast, and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, travel & hospitality. She is a WSET Level 3 certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!

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