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Bordeaux Wine & Spirits Institute Collaborates With School from India


Pic Credit : Laurent Moujon

The Chamber of Commerce of Bordeaux recently celebrated the official launch of a new partnership between one of its schools specialised in Wine Education (Institut de Promotion Commerciale (IPC)) and Lotus Business School of Pune, India. 14 students from India are currently in Bordeaux where they began this one year course entitled Wine & Spirit Business Management Certificate which they actually started in February in Pune. The aim of this programme is to train Indian students who are eager to develop their skills in the wine industry – marketing, management, sales, web technologies and tasting. Yann Chaigne, Head of Education at IPC Bordeaux was involved in compiling the programme. Following the theoretical sessions, the students will finish the course with a 3 to 6-month internship either in France or abroad. One of the supporters of this initiative, the Conseil des Grands Crus Classés 1855 said during the opening ceremony that it was wonderful to see such motivated students who will surely contribute to the expansion of the Indian wine market. Certain students began their career in other fields such as banking or commerce. One of them explained to Brinda Bourhis, Founder of the Bordeaux-based firm Winevox, “Even if the consumption of wine in India is still tiny, there are more and more Indians interested in wine, and after this programme, my idea is to set up my own wine business in India”. Another added “I’d really love to stay on a bit longer in Bordeaux after the course, work for a wine merchant or chateau to get hands-on experience…and improve my French”!

This initiated by Lotus Business School & IPC Bordeaux, France is to meet the ever growing demand of professionals needed in the Wine Industry globally. It is a complete initiative to enrich through impeccable credentials and practical exposure to facilitate the requirements of the wine Industry.

About Rojita Tiwari

Drinks & Destinations is all about news, views, podcast, and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, travel & hospitality. She is a WSET Level 3 certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!


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