After a long gap, the leading global spirits company Pernod-Ricard has decided to expand it’s imported wine portfolio in India. The company recently introduced Campo Viejo, the no 1 wine brand from Rioja, Spain.
A multi-award winning and sustainable winery, Campo Viejo has a love and respect for the land and its winemaking heritage. Committed to environmentally friendly winemaking practices, Campo Viejo was the first Spanish winery and one of the first wineries in the world to be certified Carbon Neutral.
Speaking about the launch, Jagbir Sidhu, Vice President, Marketing, Pernod Ricard India, said, “We are proud to present Campo Viejo, as the latest addition to our portfolio of wines in India. India is an emerging wine market and there is a huge opportunity to grow. Campo Viejo is the No.1 Rioja wine globally and No. 1 Rioja wine in the UK, Canada, and Germany etc. In the UK, it is also the No.1 Spanish wine. We want to make sure we have a big footprint in India with the right brands and believe that Campo Viejo will play an important role in this ambition. This as an exciting phase for us and we are confident that not only will Campo enhance our connection with the fun loving, experimenting, modern yet evolved Indian consumers, but will also set a new benchmark in the wine category in India.”
The launch event offered a unique experience as Campo Viejo brought on board the versatile and vibrant artist Bahaar Dhawan Rohatgi to bring alive the philosophy of ‘Live Uncorked’ who in turn designed the bar as an art piece.
Federico Lleonart, Global Brand Ambassador, Campo Viejo, added, “At Campo Viejo, we express ourselves through our wines in the same way an artist expresses themselves through their work. Winemaking is truly an art form; both artist and winemaker start with a blank canvas and through extensive craftsmanship, experimentation and dedication, masterpieces are created. It was great to see art and winemaking come together before us and what better way to celebrate the start of something new but through bringing alive this idea!”The two variants of Campo Viejo will be available in India –
The two variants of Campo Viejo available in India are Campo Viejo Tempranillo, the best expression of the Rioja Tempranillo and Campo Viejo Blanco, which is a blend of Tempranillo and Viura grapes.
The wines will be available across 5 Star Hotels, premium restaurants & liquor stores in Delhi, Mumbai, and Bangalore and are priced at around Rs.2000 in the Mumbai market.