Belvedere launches a special edition bottle (PRODUCT) RED

The super premium vodka brand Belvedere recently launched a special edition bottle called (PRODUCT) RED. Continuing with the vodka brand’s association with organisation (RED)TM that fights for causes like AIDS,Tuberculosis and Malaria globally. BELVEDERE(PRODUCT)RED is a special edition bottle that will raise proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS.

In terms of packaging, the RED bottle grabs attention with a semi-transparent metallic look. From the sale of every bottle, 50 % of profits will go to the Global Fund.

Gaurav Bhatia, Marketing Director Moët Hennessy India said, “Our passion for philanthropy led Belvedere Vodka to create (BELVEDERE)RED in 2011 and commit to helping (RED) and the global health community achieve an AIDS-free generation by 2015. Our Special Edition bottle is symbolic of our dedication to (RED) TM. Collectively as a global community, we can put an end to mother-to-child transmission of this deadly disease.” Know the Difference. Make a Difference.

Made entirely from Dankowskie Rye and blended with water from its own pristine source, Belvedere Vodka’s taste profile is distinctively soft with a subtle sweetness and a naturally smooth, clean finish.

This special edition bottle is available in select duty free and retail outlets across India. (Price on request).