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NEWS

Belvedere launches a special edition bottle (PRODUCT) RED

(Belvedere)RED Bottle shot

The super premium vodka brand Belvedere recently launched a special edition bottle called (PRODUCT) RED. Continuing with the vodka brand’s association with organisation (RED)TM that fights for causes like AIDS,Tuberculosis and Malaria globally. BELVEDERE(PRODUCT)RED is a special edition bottle that will raise proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS.

In terms of packaging, the RED bottle grabs attention with a semi-transparent metallic look. From the sale of every bottle, 50 % of profits will go to the Global Fund.

Gaurav Bhatia, Marketing Director Moët Hennessy India said, “Our passion for philanthropy led Belvedere Vodka to create (BELVEDERE)RED in 2011 and commit to helping (RED) and the global health community achieve an AIDS-free generation by 2015. Our Special Edition bottle is symbolic of our dedication to (RED) TM. Collectively as a global community, we can put an end to mother-to-child transmission of this deadly disease.” Know the Difference. Make a Difference.

Made entirely from Dankowskie Rye and blended with water from its own pristine source, Belvedere Vodka’s taste profile is distinctively soft with a subtle sweetness and a naturally smooth, clean finish.

This special edition bottle is available in select duty free and retail outlets across India. (Price on request).

About Rojita Tiwari

Drinks & Destinations is all about news, views, podcast, and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, travel & hospitality. She is a WSET Level 3 certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!

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