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Freixenet enters Indian market with Aspri Spirits

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The leading premium cava brand Freixenet has entered the Indian market with an import and distribution tie-up with Aspri Spirits. The two cava brands from Freixenet’s portfolio, Cordon Negro Brut and Carta Nevada, a semi-seco sparkling wine, are priced at Rs 1795 in the Mumbai market.

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“These wines will soon be available in Bangalore, Delhi and Goa”, said, Jackie Matai, Owner and Director of Aspri Spirits at the launch event last evening.

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L to R: Jackie Matai,  Philippe Jamme and Damian Clarke

Also present at the occasion were Damian Clarke, Managing Director and Philippe Jamme, Global Travel Retail and Duty-free Director, Freixenet. “India is an important market for us in Asia”, said, Clarke. One of the oldest cava companies in Spain, Freixenet cava is exported to around 150 countries in the world and the group also has 25 wineries across the globe. “We will also be introducing some of our wines from the wine company in Victoria, Australia in the Indian market”, added Jamme.

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Aspri Spirits, like many other importers in the country, had reduced the size of its portfolio this year, due to the FSSAI labelling issues. However, according to Matai, things are getting better now and he confirmed that his company is looking at adding at least 20 new brands to its existing wine and spirits portfolio by 2016. Besides a number of iconic wine labels, Aspri is also the importer for spirits brands such as Patron Tequila, Campari, Amarula, Jagermeister and Sambuca liqueurs, Skyy, Stoli vodka and Glen Grant single malt etc.

About Rojita Tiwari

Drinks & Destinations is all about news, views, podcast, and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, travel & hospitality. She is a WSET Level 3 certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!

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