Freixenet enters Indian market with Aspri Spirits

The leading premium cava brand Freixenet has entered the Indian market with an import and distribution tie-up with Aspri Spirits. The two cava brands from Freixenet’s portfolio, Cordon Negro Brut and Carta Nevada, a semi-seco sparkling wine, are priced at Rs 1795 in the Mumbai market.

“These wines will soon be available in Bangalore, Delhi and Goa”, said, Jackie Matai, Owner and Director of Aspri Spirits at the launch event last evening.

Also present at the occasion were Damian Clarke, Managing Director and Philippe Jamme, Global Travel Retail and Duty-free Director, Freixenet. “India is an important market for us in Asia”, said, Clarke. One of the oldest cava companies in Spain, Freixenet cava is exported to around 150 countries in the world and the group also has 25 wineries across the globe. “We will also be introducing some of our wines from the wine company in Victoria, Australia in the Indian market”, added Jamme.

Aspri Spirits, like many other importers in the country, had reduced the size of its portfolio this year, due to the FSSAI labelling issues. However, according to Matai, things are getting better now and he confirmed that his company is looking at adding at least 20 new brands to its existing wine and spirits portfolio by 2016. Besides a number of iconic wine labels, Aspri is also the importer for spirits brands such as Patron Tequila, Campari, Amarula, Jagermeister and Sambuca liqueurs, Skyy, Stoli vodka and Glen Grant single malt etc.