//
you're reading...
NEWS, WHAT'S NEW!

The Glenlivet is the highest selling single malt in the world

The Glenlivet is the largest single malt scotch whisky brand in the world by volume stated the recently released IWSR report.

The-GlenlivetBD

The brand owned by Pernod Ricard recently released The Glenlivet Founder’s Reserve in the Indian market. This is a tribute to founder, George Smith’s original vision. Matured in new American oak casks, Founder’s Reserve exhibits a certain creaminess and sweetness resulting in a malt of exceptional smoothness, which is the very quality that made George Smith’s The Glenlivet so popular in his day.

Priced between Rs 4,750 to Rs 6,800 per 75 cl bottle (depending on the state), The Glenlivet Founder’s Reserve is available in NCR, Haryana, Mumbai and Bangalore. In the duty-free segment, the product is priced at $48 per litre bottle and available in Delhi, Mumbai and Bangalore.

Speyside whisky company, The Glenlivet, became the first licenced distillery in the Livet valley in Scotland in 1824.  The Glenlivet has been the largest contributor to the growth of the sector in the past five years (IWSR 2014) and in September 2014, the brand passed the one million cases per annum milestone.

In an official statement, Laurent Lacassagne, Chairman & CEO of Chivas Brothers, commented: “The past five years have been phenomenal for The Glenlivet. The brand has grown consistently, with value ahead of volume, because we have listened to what whisky fans are looking for when considering a dram. In response to consumer demand, we are delivering ever more innovative styles of whisky and more engagement. The Glenlivet has proudly led the category on these fronts and I am honoured to add leadership in volume sales to this list of achievements.

As we look to the future, we will continue to broaden The Glenlivet range and to further drive consumer engagement, while keeping the legacy of George Smith’s commitment to quality and craftsmanship alive. We will also continue to invest in The Glenlivet Distillery, increasing capacity to meet future demand and to maintain the same high level of standards for which our whiskies are renowned. But for now, I propose a toast to George Smith, who I am sure would have been delighted to see ‘the single malt that started it all’ become the world’s No.1”.

About Rojita Tiwari

Drinks & Destinations is all about news, views, podcasts and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, luxury travel & hospitality. She is a WSET certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also is the host and producer of The Drinks & Destinations Podcast, India's first podcast on drinks and travel. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: