The Glenlivet is the largest single malt scotch whisky brand in the world by volume stated the recently released IWSR report.
The brand owned by Pernod Ricard recently released The Glenlivet Founder’s Reserve in the Indian market. This is a tribute to founder, George Smith’s original vision. Matured in new American oak casks, Founder’s Reserve exhibits a certain creaminess and sweetness resulting in a malt of exceptional smoothness, which is the very quality that made George Smith’s The Glenlivet so popular in his day.
Priced between Rs 4,750 to Rs 6,800 per 75 cl bottle (depending on the state), The Glenlivet Founder’s Reserve is available in NCR, Haryana, Mumbai and Bangalore. In the duty-free segment, the product is priced at $48 per litre bottle and available in Delhi, Mumbai and Bangalore.
Speyside whisky company, The Glenlivet, became the first licenced distillery in the Livet valley in Scotland in 1824. The Glenlivet has been the largest contributor to the growth of the sector in the past five years (IWSR 2014) and in September 2014, the brand passed the one million cases per annum milestone.
In an official statement, Laurent Lacassagne, Chairman & CEO of Chivas Brothers, commented: “The past five years have been phenomenal for The Glenlivet. The brand has grown consistently, with value ahead of volume, because we have listened to what whisky fans are looking for when considering a dram. In response to consumer demand, we are delivering ever more innovative styles of whisky and more engagement. The Glenlivet has proudly led the category on these fronts and I am honoured to add leadership in volume sales to this list of achievements.
As we look to the future, we will continue to broaden The Glenlivet range and to further drive consumer engagement, while keeping the legacy of George Smith’s commitment to quality and craftsmanship alive. We will also continue to invest in The Glenlivet Distillery, increasing capacity to meet future demand and to maintain the same high level of standards for which our whiskies are renowned. But for now, I propose a toast to George Smith, who I am sure would have been delighted to see ‘the single malt that started it all’ become the world’s No.1”.
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