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Author: Rojita Tiwari
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The article has originally appeared in the Feb-March 2015 issue of Sommelier India Wine Magazine.
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Sula Vineyards organized SulaFest, India’s first wine and music festival in 2008 with the sole purpose of entertaining wine lovers, especially the Sula enthusiasts. The event, which has become a phenomenon has now reached its 8th edition and will be held in Nasik on February 7th & 8th. Here are five reasons why you should…
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One of the perks of Rohan Jelkie’s job is to taste the best champagnes and spirits in the world, and well, get paid for it. But, his role as the Brand Ambassador for Moet Hennessy India doesn’t end there. Read on as he reveals what it takes to do his job well. Thorough knowledge of…
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To kick-start the party season the leading vodka brand Smirnoff last year launched it’s vodka premix ‘Smirnoff Ice’ in India. The premixed vodka is available in two flavors, Smirnoff ICE Black and Smirnoff ICE Original. Smirnoff Ice has a strong, sharp taste with an ABV of 7% for 275ml. Smirnoff ICE Black is priced at Rs. 80 and Rs. 110 in Goa and…
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The Australian wine brand Jacob’s Creek has a long-standing association with tennis players. Continuing the trend this time the company has appointed ace tennis star Novak Djokovic as the new global ambassador of Jacob’s Creek tennis sponsorship and associated marketing platform. The newly released ad campaign shows unscripted and raw side of the real Novak, recounting…
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In the last quarter of 2014 there were two interesting events that took place in Mumbai. The first Craft Beer Festival called TAPPED (on 2nd November, Wodehouse Gymkhana, Mumbai) and the 5th Bandra Wine Festival (on 15-16 November, D’Monte Park, Bandra, Mumbai). Both were consumer centric events organised with the sole purpose of popularizing drinking…
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Delayed flights, less crowd and empty streets are all proving to be dampener to the party spirit of Goa this season. Despite being rated as one of the top ten destinations for Christmas and New Year celebrations, Goa seems to be missing its old charm. Speaking from my own experience, in the previous years, maddening…
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There are two kinds of Indians, one that love mustard and the other that cannot stand it. If you belong to the first kind, 25 Parganas is a must visit for you. Owing to Sahara Star Hotel’s owners’ bong connection, the Mumbai hotel recently launched an authentic fine dining Bengali cuisine restaurant named 25 Parganas…
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It is a known fact that the uber-cool spy Mr. Bond was an alcoholic. He probably drank more alcohol than any average tippler in the world. From champagne to cocktails, wines to vodka, if James bond is drinking it, the world knows about it. Of course, he has never shied away from endorsing these…
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The orange liqueur brand Cointreau which is also known for it’s Cointreau-versial nights, international mixology competition and specially curated events for the ladies, recently introduced its #LaMaisonCointreau concept in the Asian market. In India, the Cointreau team has moved further ahead and introduced the first ever bar tending competition for the lady mixologists. The…