The Australian wine brand Jacob’s Creek has a long-standing association with tennis players. Continuing the trend this time the company has appointed ace tennis star Novak Djokovic as the new global ambassador of Jacob’s Creek tennis sponsorship and associated marketing platform. The newly released ad campaign shows unscripted and raw side of the real Novak, recounting the never before told life stories from Belgrade, Serbia, celebrating the people, places and passions that have made him the tennis champion he is today. The ‘Made By’ films series has three chapters, Birthed by Serbia, Shaped by Jelena and Inspired by Dreams. Titled ‘Made By Determination’, the documentary style film series takes viewers back to the beginning of Novak’s journey, from growing up in war-torn Serbia, to the dedication and commitment of his first coach Jelena Gencic, to his pivotal Grand Slam wins in the Australian Open and Wimbledon. Commenting on the films at the Global Premiere, held in Melbourne, Australia last night, Djokovic said: “Everything I experienced growing up has led me to become the person I am today. Creating the Jacob’s Creek ‘Made By’ film series has allowed me to tell my story, in my own words and share it with the world. My path to success has by no means been easy, but the people, places and passions that have shaped me are integral to my success. These films have given me the chance to acknowledge what I am made by.” Derek Oliver, Global Marketing Director of Jacob’s Creek, said:”Novak’s ‘Made By’ story brings to life the authentic spirit that Jacob’s Creek celebrates. Novak’s ‘Made By’ story is powerful, and the determination, dedication and effort he has put into his career is similar to the craft of our winemakers and the people behind Jacob’s Creek. Our partnership has been truly collaborative, working together to create a film series that celebrates authenticity, and that we are truly proud to take to the world”. In a press communiqué Kartik Mohindra, Business Head – International brands, Pernod Ricard India, says “Jacob’s Creek has a long-standing affiliation with professional tennis and Novak personifies the authentic spirit that Jacob’s Creek celebrates. It is this authentic spirit that reflects the effort and dedication we invest in crafting premium quality wines.” The ‘Made By’ film series forms part of the new Jacob’s Creek ‘Made By’ global campaign which celebrates the people, places and passions that go into crafting every bottle of Jacob’s Creek wine. The ‘Birthed By Serbia’, ‘Shaped By Jelena’, ‘Inspired By Dreams’ and ‘Made By Determination’ films plus outtakes and behind the scenes can be viewed online at www.madebyjacobscreek.com
Published by Rojita Tiwari
Rojita Tiwari is an independent writer, educator, podcaster, and consultant in the fields of wine & spirits, travel & hospitality. She is the recipient of the Most Influential Food & Beverage Industry Professional Award 2020. Rojita is a WSET Level 3 certified (Wines) and Level 2 certified (Spirits) professional listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 16 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She is a certified judge at several international wine & spirits competitions. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Connect with her on firstname.lastname@example.org or Follow on Instagram & Facebook @drinksanddestinations. Cheers & Happy Reading!