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Viiking Ventures to Invest 1 Billion Rupees on vodka mix ​’​XXX​’​

Viiking Ventures, the owner of many businesses including the newly acquired beer brand from Goa ‘King’s’ is investing 1 billion rupees for marketing of vodka mix brand ‘XXX’ over the next three years. Sachiin Joshi, owner of Viiking Ventures has the ambition to become the market leader in Alcoholic and Non-alcoholic beverages sectors.

At present, the company has XXX Vodka mix, a ready to drink Vodka along with a XXX Energy drink in the market. Recently Viiking Ventures made headlines over the acquisition of King’s Beer (for INR 90 Cr.), now known as Goa King’s Beer.

Read my news piece on this here


XXXVM is a pre-mix vodka imported from Poland and bottled in India. The drink has 5% abv and available in three flavours Cranberry, Lemon and Rejuve. Starting this month, the company will be introducing around 9 to 10 flavours more of XXXVM in the market by September 2016.

About Rojita Tiwari

Drinks & Destinations is all about news, views, podcast, and stories from the world of drinks, travel, and hospitality…served just the way you like it. Rojita Tiwari is an independent writer, trainer, and consultant in the fields of wine & spirits, travel & hospitality. She is a WSET Level 3 certified professional and listed twice (2013 and 2015) as one of the TOP TEN WOMEN OF WINE IN INDIA by the Indian Wine Academy. With 14 years of experience of working for several publications including a decade-long experience of heading the editorial of a leading alco bev magazine, now she is mostly busy- tasting, traveling, writing, training and educating people about the wonderful world of wine & spirits. She also hosts India's first podcast on drinks and travel - The Drinks & Destinations Podcast. Tweet @rojitatiwari or connect with her on drinksanddestinations@gmail.com Cheers & Happy Reading!


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