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Category: NEWS
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The glass that holds your favourite drink is as important as the drink itself. No one understands it better than the Austria based leading global glassware manufacturer Riedel. The company just added a new grape-varietal specific collection to Riedel portfolio called ”Superleggero”. Defined by its supremely lightweight, ultrathin crystal, the Superleggero Series is considered as…
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The Australian wine brand Jacob’s Creek has a long-standing association with tennis players. Continuing the trend this time the company has appointed ace tennis star Novak Djokovic as the new global ambassador of Jacob’s Creek tennis sponsorship and associated marketing platform. The newly released ad campaign shows unscripted and raw side of the real Novak, recounting…
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John Distilleries, the Indian spirits producer, is gearing up to enter the US market in 2015 with its Paul John single malt whisky brand. The Bangalore-based firm first launched the “premium Indian whisky” brand in the UK in 2012 and is available in six other European markets, including Denmark, Sweden and Germany. A John Distilleries spokesperson…
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Dozens of Indian wineries weighed down by debt plan to ask for £20m of government money to help them survive. While wine consumption in India is growing at 30% per year, the state of around 40 small wineries largely based in Maharashtra remains a concern for the industry.The All India Wine Producers Association (AIWPA)…
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State Excise figures for 2013-2014 Consumption in figures In 2013-14, IMFL consumption rose by 7.84% to end at 1,615.06 lakh bulk litres (BL) in 2013-14 vs 1,497.62 lakh BL in 2012-13. The sales of beer have however headed south at just 2,986.09 lakh BL in 2013-14 down from 3,169.34 lakh BL in the previous fiscal…
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The super premium vodka brand Belvedere recently launched a special edition bottle called (PRODUCT) RED. Continuing with the vodka brand’s association with organisation (RED)TM that fights for causes like AIDS,Tuberculosis and Malaria globally. BELVEDERE(PRODUCT)RED is a special edition bottle that will raise proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS. In…
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The premier Scotch whisky brand Teacher’s has announced the launch of ‘Voyage of Scotland’ an offer that allows an international traveller who buys a bottle of Teacher’s from the Delhi Duty Free Services at the T3, IGT Airport Delhi to win a trip to Scotland. This mega promotion starting today will last for a month.…